Since Eli Lilly’s recent introduction of the brand new once-a-day Cialis and their sales of this medication have been going up and up. Just in the Q2 of 2009, Cialis sales went up by 16% in the US, while Viagra’s increase was only 4% (Lilly Q2 report).

Many experts expect Cialis to overthrow Pfizer’s little blue pill (Viagra) in the upcoming years, which just makes sense.

Lilly has been more creative with their brand and advertisements for Cialis than Pfizer has been with their Viagra plans.

If Pfizer does not start getting more creative and creating more compelling commercials for their erectile dysfunction drug, Cialis will very soon take over Viagra’s spot as the #1 ED medication.

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